I have always been telling this to my clients. I am happy it has finally been made into a nice graphic.
My clients are asking me often to do the job good and cheap. My answer is always the same: I can do both, but I cannot combine them.
This is indeed a great sign.
This sign is for the logically challenged… the first statement (good & cheap -> not fast) logically implies the other two, so the sign could (and should) be much smaller ;-)
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