In Tiraspol in Transnistria, the last remnant of the Soviet Union, this is worth almost as much as “Made in Germany”.
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Actually, since Soviet Union was pretty tightly closed to international trade, being able to somehow obtain a product made in the US or any Western country (or often even Eastern Europe) – clothes, food, vinyl discs, furniture – was a pretty big deal
I grew in West Germany and we didn’t have any relative in the East, but from my friends who did, I remember that they sent West German chocolate (Milka and Ritter Sport).
Once I met a woman who grew up in East Germany and she told me that West German pop and youth magazines (“Bravo” and others) were the most sought after items. If you could smuggle one of it across, you could sell it page by page and East German teenagers would pay enormous prices.